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Research papers
Is the future of conversation silent?
In this paper we explore some of the ways access to digital technology and the internet have changed how we communicate, and what this may mean for researchers; as observers and people whose job is ultimately to listen and interpret.
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sarah de Caux, Andrea Sandor, Peter Latham
Company: Join the Dots InSites Consulting
November 11, 2018
Videos
Is the future of conversation silent?
Is the future of conversation silent? With people increasingly communicating by text and emojis, what does this mean for us as researchers, whose job it is to listen and interpret?
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Sarah de Caux
Company: Join the Dots InSites Consulting
November 11, 2018
Videos
Client-side fusion futures (scene-setter)
What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines,...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Shibani Nayak, Johannes Hartmann, Adrian Terron, Camila Borja, Jackie Lundblad, Michelle McLoughlin, Sunita Venkataraman
November 11, 2018
Magazines
Research World (October 2018)
Some of the newer research methodologies embrace empathy (and/or its measurement) to be able to get to the bottom of what people need, how they think and how they feel. In this issue, three articles bring their own unique approaches to empathy in...
Catalogue: Research World 2018
Author: ESOMAR B.V.
October 1, 2018
Videos
The future of market and social research is qualitative
This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...
Catalogue: Congress 2018
Authors: Phyllis MacFarlane, Sonia Whitehead
Company: GfK
September 23, 2018
Videos
Your Honor, we have lost our edge
While the business reality shifted towards one characterised by acceleration, automation and abundance, market research seems to be holding on to the same principles and values as if nothing changed. Have we lost our edge and how can we get it back?
Catalogue: Congress 2018
Authors: Katia Pallini, Annelies Verhaeghe
September 23, 2018
Research papers
The future of market and social research is qualitative
This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...
Catalogue: Congress 2018
Authors: Phyllis MacFarlane, Sonia Whitehead
Company: GfK
September 23, 2018
Videos
